Franchisor Case Study – I Am Here to Empower You and Your Team, the Consultant Said

Well, she came under good recommendations and lots of testimonials on her consulting website. She had degrees, lots of them, some from the University, others professional degrees. I think she might have even had a PhD in psychology, but this was nearly two-decades ago, so I don’t recall, but either way she sure acted like it. She showed up on time and her car was clean, she was dressed in tailored business attire, and spoke a good game – with a good attitude. Let’s talk.For today’s Franchisor case study, me being the retired franchisor, and you being the student of business, let me explain something about feel-good groupthink team work and political correctness. You see, having plenty of letters next to your name and being able to work on a team and communicate well, is not the only requirement for winning, in fact, in the real world – the kick-ass world of franchising – it’s not even in the top ten attributes needed for a fast-moving franchisor interested in winning markets.Back then, we only hired winners, no one working for me, with me, or around me needed hand holding, or silly certificates for participation, and they certainly didn’t need (little did I know then) what this lady was offering. She comes into the office with a big smile, and I said “okay so, how are you going to help us win markets?” She said;”I am here to empower your team, everyone on your team, you included.”At that point I couldn’t help myself, in fact, I just laughed, rolled my eyes, and then looked her straight in the eyes and told her, “my employees, franchisees, vendors, and team members do not need to find themselves or learn how to be empowered, they are empowered, we kick-ass!” Then I added, and “I sure as hell don’t need any empowerment coaching.”She told me that everyone no matter how competent, efficient, or great needed empowerment. I thought to myself “what crap” but told her, “thanks, there is the door and don’t let its empowerment kick your but as you leave.” She said she was appalled, and I just smiled and laughed. Today, I’ve told that story 100s of times, that was one funny experience I had with a left-leaning social studies communication major with a minor in political correctness.Look if all you have are good communication skills, well that’s nice, but don’t let the door hit you on the way out. Please consider all this and think on it.
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